My 17-year old sister is addicted to playing the Sims. She play for five hours at a time, and when she’s banned from playing she spends all her time feverishly downloading new Sims accessories for when she can play again. This girl is absolutely obsessed!
I’m not opposed to spending time on the computer; I too have my own little semi-addictions. I tried the Sims and I was exhausted after building my first house. I just can’t get into playing a game that never ends, but there are others that can, and will go all day. Some of these dedicated Simaholics are also responsible for the creation of other Sims that players can go online and download. Players use the “custom content” feature to create not only Sims, but outfits for the characters. This has particular appeal to brand-conscious people like my sister who will readily download skinny jeans, Abercrombie & Fitch® shirts, and revealing Guess® tank tops. Such things, she claims, do not exist in the standard Sims dress collection.
Under custom content, players are able to become designers, adopting established fashion brands and recreating a similar look for virtual people. How utterly annoyed designers must feel to see their brands being recreated by the likes of rank amateurs….or perhaps not. The fact that ordinary people want to recreate these fashionable looks on virtual people reflect how they themselves value the brand. Being a virtual designer gives these Sims players an opportunity to recreate their favorite looks or even invent new styles they can share with others. How cool and democratic is that?! That’s seems like something worth obsessing about!
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